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Research Article

JCR. 2020; 7(13): 3551-3553


Dr. Vinay Raj R.

There is a perception among consumers that organic foods are more nutritious, healthy and Eco Friendly .in
these times most of the consumers are switching from conventional food to organic food and they are ready to pay higher
price also. Nearly 80 percent of the women were interested in purchasing organic food where as 20 percent men were
interested in purchasing these foods. Only drawback about the purchase is the certification process and authenticity of
organic foods. There are plenty of benefits for the stakeholders as this market is large and are untapped. In this study
weightage is given to buying behaviour. Purchase intention of consumers and their attitude towards organic food. A total of
553 samples were collected from Ernakulam. Ernakulam district is considered to be the biggest cities in kerala .There are
many industrial areas and the major IT Park of Kerala is situated in this city .From all parts of India people are staying in
this city. This is one of the major reasons why Ernakulam is chosen for this study.

Key words: Authenticity, Conventional, Organic, Purchase Intention

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