The media are an integral part of the culture of the developed world with their main role of improving the quality of life. Means of social communication, including print, film, radio, television and the Internet, are important because they have the power to influence the spirit of individuals and entire human societies by distribution of different content. In the Republic of Croatia according to Media Law from 2003 the media are “newspapers and other print, radio and television programs, programs of news agencies, electronic publications, teletext and other forms of daily or periodic publications which are formed by editors of program content by transfer of voice, sound or image”. Knowledge of medicine is important to humans because almost every human life eventually suffers from some for of disease. People want to know about medicine only when they are sick or when threatened by a variety of epidemics, but they also want preventive protection from diseases. It is important that medical research is accessible through the media to as many people as possible and to raise the knowledge about health. It is important that medical personnel know the basic rules of media communication so the scientific medical content can be best adapted to the recipients. The media should dedicate more of their space-time to medical science. Medical students should enter some optional courses in communication. Students of journalism, at least those who want to follow medical topics, should choose the basic courses in medicine, especially with this option being available in the Bologna declaration defined education.
Key words: media, mediation, medical sciences
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