The lure of convenience in addition to good taste gets people to junk food addiction. With the advent of television children have become more aware of the fast food items available. Children watch television where fast food continues to dominate the food advertisements viewed by children. The easily available fast food in and around school campus and with little knowledge of the far reaching effects of these food items consumed, children fall an easy prey to junk food. Children are unaware of the food they eat and the effects it has on their growth and development. This survey reflects the large percentage of children who surrender to the temptation of junk food consumption with little knowledge of its far sighted effects on their health.
Key words: Junk food, Television, Nutritional behavior, Children.
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