The aim of this research is to analyze the factors influencing visit intention during Covid-19 crisis. The factors influencing visit intention are awareness about the disease (Covid-19), attitude towards health and safety, level of concern and governmental efforts to control the disease. Hodophile behavior has been used as a moderator in this study. A total of 159 respondents were selected and analyzed using multiple regression analyses. The findings demonstrate that level of concern is the main factors that influence touristsÂ’ visit intention during desperate times. All the factors had a negative relation with visit intentions except governmental efforts to control disease. Additionally, Hodophile behavior moderated al the relations significantly. This study provides useful insights for tourism marketers and government officials for policy making.
Key words: Intentions to visit tourism destinations, awareness about Covid-19, attitude towards health and safety, level of concern, governmental efforts to control the disease, Hodophile behavior.
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