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Review Article

SRP. 2020; 11(3): 214-222


Does HRM Technology Influence the Organizational Performance in Pharmacy Sector of Thailand? Mediation of Marketing Capability

Paitoon Chetthamrongchai, Kittisak Jermsittiparsert.

Abstract
Human Resource Management (HRM) has been renowned applied theme in the professional field. However, corporations have completed the great funds for HRM technology, pragmatic investigation proposals unpredictable sustenance that HRM technology increases the administrative performance. Though, investigation that observes the associations amid HRM and organizationís performance is yet scarce. This study empirically studies the connection amid HRM and performance of firm in pharmacy business of Thailand. It also examines the mediating impact of marketing capability on the connection amid HRM and organizational performance. Data collected using survey method whereby an overall of 270 surveys were dispersed to employees of pharmacy and received 250 questionnaires. The results show a constructive connection amid HRM technology and organizational performance. They, moreover, specify that marketing capability mediated amid HRM technology and organizational performance. This study verified that HRM technology is the main cause of influence on marketing capabilities and organizational performance. Overall, this investigation contributes by enlightening the importance of HRM in improving organizational performance.

Key words: Human Resource Management, Marketing Capability, Organizational Performance, Pharmacy Business



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The articles in Bibliomed are open access articles licensed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.
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