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Review Article

SRP. 2020; 11(3): 154-162

The Impact of HR Practices on the Services Innovation Behavior in the Pharmacy Sector of Thailand: Mediating Role of Organizational Commitment

Aksorn Sawasdee, Sakapas Saengchai, Kittisak Jermsittiparsert.

The aim of this work is to analyze the role of human resource practices (HRP) such as employee selection, performance appraisal, and reward system on the services innovation behavior of the employee working in pharmacy firm in Thailand. Additional purpose of this research is to examine the mediating role of organizational commitment on the nexus of HRP such as employee selection, performance appraisal, reward system and services innovation behavior. The current managers of HR and their selected employees are the respondents and data were gather through questionnaires by personal visit to the outlet of pharmacy situated in the Bangkok. The results indicated that HRP such as employee selection, performance appraisal, and reward system have positive association with the services innovation behavior and the findings also revealed that the organizational commitment positively mediates among the link of HRP such as employee selection, performance appraisal, reward system and services innovation behavior. These outcomes provided the insight to the regulation making personals that they should developed and also making arrangement for the effective implementation of HRP in the business that enhance the organizational commitment and services innovation behavior.

Key words: Services Innovation Behavior, Organizational Commitment, Employee Selection, Performance Appraisal, Employee Selection

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