Since being selected as the host of the FIFA World Cup 2022, Qatar has made various strategic efforts to make the country safe from the threat of both hard power and soft power. At the same time, Qatar's reputation has been tarnished due to cases of human rights violations over the death of several foreign immigrant workers related to several facilities building projects of FIFA World Cup 2022. Saudi Arabia with Egypt, Bahrain, and the UAE claimed that Qatar is involved in funding the extremist group of Hamas in Gaza and several acts funding of terrorism in the Middle East. At that time, several Gulf countries blockaded Qatar but Qatar was able to survive. Qatar continues to focus on national branding and securitization before FIFA World Cup 2022. Through Qatar Law No. 11/2018 on Organizing Political Asylum, Qatar becomes the first country in the GCC to open its doors to refugees. This strategy allows Qatar to restore its image in international view by providing space for the Muslim Brotherhood to build a collective identity of Islamism and plays a vital role in Middle East political contestation then Covid-19 came. This situation makes Qatar must well prepare to deal with all security threats. The significant research finding is that the Qatar policy strategy aims to secure Al Thani's monarch status in Qatar for the next few years even though security threats come from all sides.
Key words: FIFA World Cup 2022, Human Right, Qatar, Refugees, securitization
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