India's FMCG market was valued at $110 billion in 2020. Compared to 2012, the market size of fast-moving consumer goods had tripled. By 2025, the market is expected to grow to $220 billion. While the fast- moving consumer goods have a low share in India’s GDP, FMCG products make up the largest volume of traded goods. The FMCG market consisted of food and beverages, household and personal care, and healthcare. In India, the rural area drives the FMCG market in terms of growth rate.
This report is prepared for the survey and work done during the Summer Internship Programme in Pladis Global, Guwahati for the product Mc Vities. This report contains important and relevant information gathered during the market survey. It focuses on the availability and visibility of Mc Vitie’s in general trade of Guwahati. It has been found that the brand Mc Vitie’s has a huge opportunity in Guwahati market to grow but requires to focus on its distribution and promotion. The retailers are not aware of Mc Vitie’s biscuits. The brand is mostly available only in the large stores or Modern Format Stores. Hence, mc Vitie’s has to strategically make aware of its brand through promotions and the salesman.
Key words: Pladis Global, Biscuit, Brand availability, Brand visibility,
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