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Research Article

EEO. 2021; 20(6): 173-184

Investigating the Use of English Code Mixing in Sindhi Newspapers and its Impact on Readers; A Content Analysis Study of Daily Kawish Newspaper

Rameez Ali Mahesar, Asad Ali Khoso, Mehreen Jamali, Murk Mustafa Jamali.

To explore the recent phenomenon of English code-mixing in Sindhi language
newspapers, the content analysis of Daily Kawish newspaper of Pakistan, interviews,
and survey were applied. The English words were taken from news, and an attempt was
madetofind their Sindhi alternatives. The majority of themhad alternative Sindhi
wordsbut were not used in the news. Theinterviews regarding code-mixing were taken
from reporters. The 50 copies of questionnaire were distributed among students from
Shaheed Benazir Bhutto University, Shaheed Benazirabad.
The majority of the respondents (28, 28 & 34) were alternate-day readers, read
newspaper to receive news and updates, and consume one an hour on newspaper
reading respectively, majority of them were satisfied with the language style of
newspaper, and 31 as the majority of the respondents felt disturbance in understanding
what they read when they find borrowed words amidst reading newspaper

Key words: Code-mixing, language, newspaper, impacts, news, press, readers

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