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Research Article

EEO. 2021; 20(6): 167-172


Women Issues in Press Media; The Question of Prominence

Rameez Ali Mahesar, Awias H. Gillani, Ali Khan Ghumro.

Abstract
The studies ofnewspaper media on women issues havewidely been carried out across the globe, but the
question of how prominently are those issues covered in press media is left unanswered. To secure the
answer to this question, this study was carried out doing quantitative content analysis of daily Jeejal
newspaper. The six-month coverage of the said issues (extending from July 1, 2020 to December 31, 2020)
was examined to this end. In total, 228 news related to women issues having an average ratio of 38 news a
month were found in the newspaper, and the majority (130) of those were about honour killing and rape
issues collectively. In terms of the placement of news,the majority (115) of the news were placed in the inside
pages following 63 and 50 news placed in the front and back page of the newspaper respectively.
Henceforth, the average rate of front-page news has stood 10.5 each month that is too insufficient as
compared to note how serious are the issues prevailing across the country. Besides, the same statistics in
terms of the average of inside pages news was 19 news each monthwhich is also insufficient because the
inside pages contain different pages other than front and back pages. Thus, prominence in this study was
categorized into two portions, frequency and the placement of news. Giving prominence to the news by
frequency, the newspaper has succeeded but it has failed giving prominence to the news by placement

Key words: Women Issues, Honour Killing, Rape, Kidnapping, Media, Coverage, Prominence, Frequency






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