The study examines the public service messages (PSM) aired on the Pakistani television channels during 2016-2018. The study highlights that most of the time PSM fails to deliver the message to the audience due to different socio-economic background and audiences' limited scope of understanding. The current study examined six selected PSMís 1) Jab Cigarette Jalta Hai, Cancer Palta Hai (2016), 2) Chalo Aaj Se Erada Karain, 5 minute Apnay Namkarain (2018), 3) Calcium Deficiency (2017), 4) Tips to avoid heat stroke (2018), 5) NSP- Malnutrition (2018) and 6) World Polio Day (2017). The study used AIDA model, Persuasion theory and Social responsibility theory. Survey was conducted through questionnaire to get responses from selected universitiesí students in Islamabad, Pakistan. The study urges that all types, especially health related PSMS must have rationality; effective substance should be contained in a simple language with effective presentation.
Public service message, Persuasion, Audience Behaviour, Health Issues.
Using the Health Belief Model to examine travelers' willingness to vaccinate and support for vaccination requirements prior to travel.
Suess C, Maddock J, Dogru T, Mody M, Lee S
Tourism management. 2022; 88(): 104405
Occupant health in buildings: Impact of the COVID-19 pandemic on the opinions of building professionals and implications on research.
Awada M, Becerik-Gerber B, White E, Hoque S, O'Neill Z, Pedrielli G, Wen J, Wu T
Building and environment. 2022; 207(): 108440
Environmental stocks, CEO health risk and COVID-19.
Fern√°ndez-M√©ndez C, Pathan S
Research in international business and finance. 2022; 59(): 101509
Insufficient ventilation led to a probable long-range airborne transmission of SARS-CoV-2 on two buses.
Ou C, Hu S, Luo K, Yang H, Hang J, Cheng P, Hai Z, Xiao S, Qian H, Xiao S, Jing X, Xie Z, Ling H, Liu L, Gao L, Deng Q, Cowling BJ, Li Y
Building and environment. 2022; 207(): 108414
Health-seeking behaviour, views and preferences of adults with suspected increased intestinal permeability: A cross-sectional survey of Australian adults.
Leech B, McIntyre E, Steel A, Sibbritt D
Integrative medicine research. 2022; 11(1): 100757