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Research Article

EEO. 2020; 19(3): 2730-2737

Impact of Personality Traits on Investment Decision with Moderating Role of Financial Literacy

Naveeda Zeb, Dr. Zafar Iqbal*, Ali Ammad Zeb, Dr. Muhammad Maroof Khan.


The objective of this study to assess the impact of personality traits (extraversion and neuroticism) on investment decision with moderating role of financial literacy. The questionnaire survey was being conducted for this study in order to obtain primary data from the targeted respondents with sample size of 204 investors and master level students. This survey had been done by using the SPSS software. Statistical tools which include mean, standard deviations, correlation and regressions were applied in data analysis and hypotheses testing. The results from the analysis revealed that there is a significant effect of Neuroticism, Extraversion and on investment decision and the financial literacy has positive and significant Impact on investment decision but financial literacy not moderate the relationship of Neuroticism, Extraversion and on investment decision . Our results indicate that individuals who are more extraverted intend to engage in short-term investing, while those who are higher neuroticism avoid short term activity and go for the long term investment.

Key words: Personality traits, financial literacy, financial decision

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