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Research Article

EEO. 2021; 20(5): 7681-7687


Dr. Madiha Riaz, Dr. Nausheen Syed, Dr. Zobia Bhatti, Dr. Asma Noureen, Dr. Saeed-Ur-Rahman, Shafqat Abbas.

Freelance human capital is an emerging and novel innovation in the field of self-employment. Technological advancement and electronic business are fundamental in freelance initiation. The declared collapse of the traditional career model and outbreak of Covid-19 became the reason behind the growing phenomenon of freelancing in many countries. Hence, the study is designed to analyze the Pakistan’s economy regarding the freelancer’s contribution and their perception about the opportunity, amid Corona virus pandemic. Data was collected from a web survey with responses of 210 freelancers in Pakistan. The study was exploratory that augmented the understanding of the job in reference to freelancer’s perception and its impact on their life and economy. The Study accomplished that the environment in which freelancers are working not only conducive & manageable, but also enjoyable. The freelancing was providing job opportunities for many young graduates and also a source to utilize their free time optimally. Young graduates gained the earning & experience on one side and a platform to apply and boost their skills on the other side. The study therefore suggested that more youth should be aware and train according to the work demand of freelancing career. The government should pay attention to this unique opportunity for youth employment and provide them free facilitation and guidance to join the workforce by means of opening several training institutes.

Key words: Freelance Human Capital, perception of Freelancing, Income generation, Freelancing and growth, employment generation

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