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Research Article

EEO. 2020; 19(4): 3639-3646

The Development of Sustainable Tourism through Multilateralism, Cultural Cooperation and Diplomacy: The Case of Sweden and Finland

Professor Shan Li cho.


Tourism industry in Europe is currently heavily influenced by climate change policies and the
importance of environmental conservation. Countries in Europe are beginning to adopt the concept of sustainable
tourism to contribute to environmental preservation. This concept allows tourists, especially those from outside
Europe, to appreciate the environment more and with the hope that they will apply the same concept in their home
country. This article discusses sustainable tourism as a mean of cultural diplomacy. Sweden and Finland are two
European countries that have implemented the concept of sustainable tourism with good results in terms of economic
impact, cultural diplomacy and in accordance with the Sustainable Development Goals (SDGs) as a global form of
cooperation agreement to end the poverty, protect the planet and enjoy peace and prosperity by 2030. This article
discusses the strategies and policies adopted by Sweden and Finland regarding sustainable tourism as well as with
cultural diplomacy.

Key words: sustainable tourism, cultural diplomacy, Sweden, Finland, European Union, Multilateralism

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