The selection of a specific label, a particular category of melody, or a certain style of rolling a camera in TV fiction all deliver instances of intertextuality when investigated meticulously and with a focus on the pertinent associations. A broader notion of intertextuality including social traditions, genre, nationwide and worldwide relations is essentially a requisite in the understanding of works' substantial interactive structures revealing the backgrounds and traditions to which they belong. A study of intertextuality can foster deeper understanding of the hidden meanings, agendas and ideologies of the text. The researcher aimed to explore the ways intertextuality presents itself in the editorials. Further the researcher analyzed closely the role played by intertextuality in the selected editorials for ideology building. The impact of intertextuality on readership of newspapers was also analyzed.
Intertextual Manipulation , Media, Ideology, English Newspapers