Today, both consumers and sellers are concerned about the world's future, and this has influenced customers' purchasing decisions to favor environmentally friendly or eco-friendly items. Because of this shift in client expectations, manufacturing businesses have altered their processes and are now producing more environmentally friendly products. This green policy prompted a wide range of actions, including:
1. Product modification
2. Change in production process
3. Packaging changes
4. Modifying the advertisements
This research paper reflects critical analysis of Green Marketing in Eastern India.
Key words: environmental, population, green products, consumers, global warming, green marketing
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