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Review Article

SRP. 2020; 11(1): 139-148


The Impact of Artificial Intelligence Outcomes on the Performance of Pharmacy Business in Thailand

PAITOON CHETTHAMRONGCHAI, KITTISAK JERMSITTIPARSERT.

Abstract
The current paper aims to examine the impact of outcomes of artificial intelligence such as saving of human capital, the accuracy of work, time efficiency, and work quality on the performance of the pharmacy business in Thailand. The primary data was collected from the managers of pharmacy who deals with machine intelligence in the institutions. PLS-SEM was used to analyze the data that are gathered from the respondent through questionnaires. The results indicated that the outcomes of artificial intelligence such as saving of human capital, the accuracy of work, time efficiency and work quality have positive nexus with the performance of the pharmacy business in Thailand. This study also suggested to the regulators that they develop and implement the policies that enhance the quality of the outcomes of artificial intelligence which improved the performance of the pharmacy business.

Key words: Artificial intelligence, Firm performance, Time efficiency, Work quality, Human capital



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