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Review Article

SRP. 2020; 11(1): 129-138


Ensuring Environmental Performance of Pharmaceutical Companies of Thailand: Role of Robotics and AI Awareness and Technical Content Knowledge in Industry 4.0 Era

PAITOON CHETTHAMRONGCHAI, KITTISAK JERMSITTIPARSERT.

Abstract
The contradictions regarding the improvements of environmental performance and the factors that possibly might play a very significant role in that case, led this study to happen. So, the study took robotic and artificial intelligence awareness and technical content knowledge to check their impacts on environmental performance. The study also took industry 4.0 implementation as a mediator to check how well it enhances the impacts of robotic and artificial intelligence awareness and technical content knowledge on environmental performance. By reviewing their past literature, the study devised hypothesis. Then to testify them, researcher collected data from 319 individuals from Pharmaceutical Companies of Thailand. The data was analyzed using SPSS and AMOS, though the past relevant studies did not analyze the relevant problem with such modern techniques. The results showed that the impact of robotic and artificial intelligence awareness and technical content knowledge on environmental performance is significant and positive and also role of industry 4.0 implementation as a mediator is significant. The study is beneficial for environmentally friendly organizations to implement robotic and artificial intelligence and use and technical content knowledge to give positivity to the environment. However, the study chose a small sample and lacks generalizability as well.

Key words: Environmental Performance, Pharmaceutical Companies, Thailand: Robotics Awareness, Technical Content Knowledge, Industry 4.0 Era



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