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Research Article

EEO. 2021; 20(3): 2231-2239

The Social Media Engagement and its Consequences in Academic Excellence of School Going Students in Karachi (Pakistan)

Dr. Taha Shabbir, Dr. Sana Shahid, Dastar Ali Chandio, Dr. Sobia Usman, Umair Ansari.


With the accessibility and popularity of social media platform students of today’s generation rely much on using this network not in term of entertaining but also for achieving academic excellence. With the development of smart phones these networking sites even become more popular and reachable. No doubt social media is become a part of daily life of school going students. Social networking today has to be factored into how students fare in academics. The technology transformation is picking up each year, and the youngsters of today are all too ready to ride the surge. The administration also circulated questionnaires through Facebook and email to discover if academic success affects students' social media use. The findings reveal that social media has no correlation with academic performance; this was previously expected using their combined test score. This study explores how social media impacts younger generations' academic achievement in Karachi, Pakistan. Questionnaires were sent to students aged 12-19 via Facebook and emails. In grades 7 through 12, 110 boys and girls between the ages of 12 and 19 were included in the sample. They come from varied social backgrounds. A cross-tabulation is used to measure the result of both variables. The surveys found that the youth in Karachi, Pakistan invest a huge percentage of their time on social media and thus it affects their academic development.

Key words: Internet, Academic Performance, Pakistani Youth, Personal Development, Social Media, Smart Phones

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