In present times, the working environment is becoming progressively competitive to prosper in that competition, Employer Branding is fast developing as an extended term human resource strategy to draw in and retain talented manpower. The aim of this research paper is to form a conceptual framework of review. Our most significant findings disquiets the impression of Employer Branding which can be determinedly related to Brand.
Key words: Employer, Branding, Retention, Review of Branding
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