The purpose of this paper is to study the different concepts regarding ideology, mental model and racism. It, further, investigates different views given by different scholars related to ideology, mental models and racism. For this purpose, different articles having the views of various scholars such as Plato, Hume, Descartes, Destutte, Marx and Van Dijk were collected. Then data was studied thoroughly and relevant data was extracted.The data was first analyzed on the ideational level and then on inter-textual level. Then analysis of the development of the concept of ideology that was started by the word idea was discussed diachronically till Van Dijk. Similarly, the concept of mental model that is important in the formation of ideology is also discussed diachronically. Racism in which ideologically it is reflected that some races are innately superior to otherswas also discussed in detail from start to till now. Every concept was discussed in relation to similarities and dissimilarities in the development of ideas presented by different scholars.
Key words: ideology; ideation; intertextuality; mental model; racism
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