Home|Journals|Articles by Year|Audio Abstracts
 

Research Article

EEO. 2020; 19(4): 3460-3467


FACTORS ANALYSIS OF INTENTION TO USE LINKAJA SYARIAH IN INDONESIA

Ummu Sholihah, Nur Fatwa.




Abstract

The rapid development of technological and information sophistication in the current digital era, there is an important role in the development of the Islamic financial industry. One of them is the emergence of electronic money products (emoney). There are many Islamic banking or Islamic financial institutions have planned issuing Islamic electronic money. This research analyzes the factors that influence intention to use of new products with a case study of electronic money LinkAja Syariah which is consider as new product categories of payment tools in Indonesia. This study integrates the Theory of Acceptance Model (TAM) and Theory of Planned Behavior (TPB). This study is descriptive and exploratory quantitative research. Data collected on random sampling of millennial generation of Muslims in Indonesia. Structured Equation Modeling (SEM) with AMOS is used to test the hyporesearch in term of evaluating the effect of the hyporesearch research. The results found that the intention to use of LinkAja Syariah influenced by the attitude (ATU), perceived behavior control (PBC), subjective norm (SN), religious belief (RB) and level of knowledge (LoK). Keyword: E-Money, Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Intention to Use (Iltu), Attitude (ATU), Perceived Behavior Control (PBC), Subjective Norm (SN), Religious Belief RB), and Level of Knowledge (LoK).

Key words: Theory of Planned Behavior (TPB), Theory of Acceptance Model (TAM), Structured Equation Modeling (SEM), religious belief (RB), Subjective Norm (SN), Level of Knowledge (LoK).






Full-text options


Share this Article


Online Article Submission
• ejmanager.com




ejPort - eJManager.com
Refer & Earn
JournalList
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under Creative Commons Attribution 4.0 International License (CC BY), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.