This study attempts to examine the impact of media exposure of COVID -19 on the anxiety and behavior of the Pakistani adults during the prevailing pandemic scenario. The main hypothesis of the study included that high media exposure related to COVID-19 leads to anxiety among people and High media exposure related to COVID-19 leads to behavioral change among people. The researchers used the quantitative method of survey and collected data from 700 respondents of Gujrat city through an online structured questionnaire. Data was analyzed through the Analysis of a Moment Structures (AMOS) software version 22 with the Structure Equation Modelling (SEM) analysis technique. The findings significantly established the structural impact of media exposure on anxiety among adults, which determined their behavior to protect themselves from the COVID-19 pandemic. Majority of the adults agree that media exposure weakens their body, and disturb sleeping time. Higher level of media exposure leads to a higher level of anxiety, which change the response behaviour towards COVID-19.
Key words: Media Exposure, COVID-19, Anxiety, Behavior, Adults, Pakistan
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