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Research Article

EEO. 2021; 20(5): 5445-5453


Aspect based Sentiment Classification for Social Media Reviews using Supervised Classification Techniques

Ashmaki Suresh Waydande, Amol S. Dange.




Abstract

The number of online reviews and suggestions is growing in tandem with the growth of the Internet. This data is used by both consumers and organisations to meet their objectives. Users read reviews before buying something so that they can compare two or more options. Organizations use this feedback to consider the problems and positive aspects of their product, allowing them to make informed decisions. Both businesses and consumers will benefit from consumer feedback because they provide a wealth of information. The reviews, on the other hand, are often disorganised, making information navigation and knowledge acquisition difficult. We suggest a product aspect rating system in this study, which recognises the important aspects of products with the aim of enhancing the usability of the various reviews. In particular, provided a product's user feedback, we use a sentiment classifier to classify product aspects and evaluate consumer opinions on these aspects. Then, using a simultaneous consideration of aspect frequency and the impact of customer opinions provided to each aspect over their overall opinions, we create an aspect ranking algorithm to infer the value of aspects. We then consider these factors before determining the product's overall ranking. We suggest a method for social media analysis data sentiment sentence compression. In the first phase we apply some Natural Language processing (NLP) techniques and Machine Learning (ML) approaches for classification. In the experimental analysis we demonstrates how prosed hybrid classification better than classical supervised learning methods.

Key words: Sentiment classification, NLP, Feature selection , feature extraction, machine learning, supervised learning






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