Women have been a nations precious human resource. They should be treated as catalysts for the growth and development of economy. With the emerging digitalization, increase in education, modernization and globalization, women are seeking gainful participation in various fields. There is a drastic change in the role of women from domestic household to financial independence. Women nowadays are taking up challenging roles in business and lend their contribution to the growth of the nation. Entrepreneurship is something which every woman has in her from birth. Women have owned and operated businesses, but they were not recognized by the society. Often women entrepreneurs were invisible as they worked with their husbands. But a number of factors have combined in recent years to contribute to the visibility of women who started their own businesses. Women entrepreneurship is gaining importance and womens are financially supported by the banks and given encouragement by their families. Various training schemes and programmes under National Skill Development Policy and National Skill Development Mission in 2009 have been launched by Government of India that has gradually increased the scope for economic empowerment of women. This will lead to improvement in women sustainability. In this context this research paper based on a case of a women entrepreneur will focus on examining the various motivational forces that has encouraged a woman to start up her own enterprise. This paper will also analyze the problems, issues, innovative solutions available to further motivate successful entrepreneurs, challenges and suggest ways to overcome them. Case Study approach has been used for this research paper and data is collectedby conducting personal interview of this upcoming women entrepreneur.
Key words: Women Entrepreneurship, Influencing Factors, Motivation, National Skill Development Policy and Women Sustainability
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