Abstract

The objective of this research is toidentifyThe Effect of the Brand E-Marketing on the Brand’s Equity by Application on the Egyptian Business Faculties byidentifying the effect of the interaction element on the brand’s equity and the effect of the adaptation element on the brand’sequity. The study also aimedto determine the effect of e-customer service on the brand’sequity as well as describing the effect of the tools used in e-marketing on the brand’sequity in Egyptian business faculties.The effect of e-marketing for the brandequityfor Egyptian business faculties is determined using a sample of (236) faculty members (lecturers, assistant professors, professors) who are registered in the business administration departments of Egyptian public universities (Cairo University, Ain Shams University, Helwan University, Al-Azhar University, Alexandria University ), as well as a sample of (53) individual Arab students in the universities under study,Having applied research methodology, certain findings have been reached. Most important of which are positive statistically significant relationship between the e-marketing variable of the brand of the Egyptian business faculties and the equity of the brand in the Arab markets.

Key words: Marketing, E-marketing, E-customer service, Brand