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Research Article

EEO. 2021; 20(2): 916-924


Iffat Rasool, Nasir Mehmood, Maqsood Haider, Gulfam Khan Khalid, Fazal Hanan.

Recently, resource conservation is inevitable for businesses to achieve the competitive edge and it significance is highly debatable under pro-environmental behavior of stakeholders on micro level for sustainability. However, the analysis on OCBE is scant and less explored in this regard.Thus the chief objective of this study was to develop a model that could help in cultivating an environmental friendly behavior. Therefore, drawing upon the social identity theory, the analysis was made with sample size of 950 employees of hotelindustry in Pakistan through Structural Equation Modelling by using AMOS. Results revealed a positive relationship among the variables. Moreover, Organizational Identification and Employee Environmental Commitment mediate this association. While Individual Green Value moderates the relationship between Green HRM and OCBE.Thus the study is an insight to sustainability scholars and HR managers to help in developingOCBE among employees.

Key words: Green HRM, Sustainability, Organizational Citizenship Behavior the Environment

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