Every business organization is subjected to risks and uncertainties on a regular basis. A number of risks are avoidable, while others are unavoidable, and over which a company has no control. Insurance is a tool that we can use to protect our organization and ourselves from unavoidable risks like these. The information required for the research has been gathered from two different sources, which are primary sources and secondary sources, respectively. The importance of insurance is growing day by day, as it performs a variety of both primary and secondary functions. Risk sharing and protection against loss are some of the functions performed by insurance, including ensuring payment to policyholders in the event of a loss. The target population consists of all life insurance policyholders in the state of Haryana. In the current study, 400 questionnaires were distributed to life insurance agents and brokers. The insurance industry contributes significantly to the growth and development of any country's economy. When an investor has savings, insurance can be used to mobilize those savings and act as a financial intermediary to promote investment activities in the economy, maintain financial market equilibrium, and create jobs.
Key words: customer, satisfaction, impact, privatization, insurance, service, etc.
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