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Research Article

EEO. 2020; 19(4): 3027-3039

Perceptional Transformation of acid victims after media projection (An interview based study from the victimized women of acid attack)

Sajida Awais, Aqsa Iram Shahzadi, Saima Iqbal, Dr. Shehla Honey, Jamil Asim.


The focus of the study is to analyze the perceptional transformation in the lives of those acid victim women who went on air on the media. The study holds huge importance because it tends to demonstrate the role of TV channels in transforming the lives of acid burnt women and motivating them back towards life again. Moreover, literature review suggests that there was immense need of such research that could infer the role of media in terms of perceptional transformation that media brought in their daily life, personality and in society. The method of research was based on quantitative and qualitative approach for analysis. In quantitative approach, close-ended questions were asked from acid victimized women and qualitative approach was based upon open-ended questions leading towards short interviews. The study revealed that media brought positive, remarkable and significant transformation in the lives of these victimized women when they appeared on air in terms of confidence building and empowering them. But it could not bring any distinguished change in the behavior of society in terms of educating them to help these victims through diverse means.

Key words: Perceptional transformation, media, projection, acid victim

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