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Research Article

EEO. 2021; 20(5): 4315-4326


Manju Bala.


This paper delves into the electoral politics in India and what role do media play in influencing the voter behaviour in India. Media is a very strong institution in any electoral democracy but its independence and integrity depends on how strongly it asserts itself to protect those very values and principles. This paper takes cue from respondents and voters about their perceptions regarding media and how media over a decade or so has tilted towards partisan politics. In this way, the cardinal principles of media get compromised and in the long run electoral democracy turns into autocracy. This study is representative only of Haryana State (India) and in Haryana only Fatehabad district constitutes the area of the study and in order to make this study more pervasive, the sample and area has to be increased to cover other States of India as India has a population of 135 crores.

Key words: Electoral Democracy, Media, Politics, Haryana, Voter.

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