The study's primary objective is to analyze the impact of technology benefits and student attitude on student preference. With the use of quantitative research, design data was collected from five universities of Islamabad, Pakistan. Total 250 questionnaires were distributed among the university students and the complete responses received were 201, i.e., 80%. Using SPSS 19, statistical techniques were applied, and the results revealed that benefit and student attitude are positively and significantly associated with student preference.
Key words: Information Technology, University Students, Technology Benefit, Student Attitude