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Research Article

EEO. 2021; 20(5): 3395-3402

Mediating the ideologies: AMixed Methods Analysis of Animated Programs

Nooral Barkat, Dr. Sadia Saeed, Rahat Shah.

This study critically evaluates the role of media in terms of an animated program to disseminate global ideologies among children. The study investigated the urban educated parents in TurbatKechBalochistan to analyze the role of animated programs and itsimpact on their children's behavior. This research is based upon mixed-methods analysis, where we have used the explanatory sequential design of mixed methods research.Quantitatively, 120 urban educated parents were selected through random sampling, and data were analyzed through statistical software. In the qualitative part, 20 urban educated youth were interviewed through purposive sampling technique, and data were analyzed using thematic analysis technique. The quantitative research found that the children are variably affected by dispersed global ideologies of animated programs and these and findings were in line with the qualitative findings which showed that animated programís play a great role in re-socialization and promote global ideologies among children in traditional social context.

Key words: Animation, Re-socialization, GlobalIdeologies, Social Context, Baluchistan, Pakistan

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