Abstract

The growing emergence of privacy and free-will in today’s world comes with its own consequences. The current anchorage of media consciousness and its effective role in dictating ones decision is being discussed effectively. New media has evolved in many areas from mere delegation of information to shaping ones mindset. The progressive role of data collection from its users that eventually put us in a social dilemma is the profit for these networking platforms. Making the users realize that they themselves are mere products to the social platform is the keynote of the paper.

Key words: Media Consciousness, Sub Consciousness, Capitalism, New Media