Freedom of mass media is taken imperative for self-ruled and self-governed states due to its responsibility of informing and keeping an eye on each nock and corner of the society; however, more freedom asks for more responsibly in return. Resultantly, media ethics serve as an essential guideline and crucial manuscript for respective practitioners to self-control their attitudes and behaviours. The rise and rise of more liberalized media policy in 2002 were a milestone in the history of Pakistan; resultantly, after its media in Pakistan has got more freedom and nuisance recently. In this Research, we interpreted the journalistic principles, such as treatment, neutrality, and impartiality, practiced by the private television media in Pakistan. We wrap up that many pinholes are ongoing in actual media practices as compared to an ethical framework. Our findings recount that the naive private TV news channels are short of some basic expert ethics of journalism and need to perk up and get along them according to given cannons to validate their autonomy and sovereignty.
Key words: Journalism, Media ethics, Journalistic principles, Survey study