Abstract

Research in hand is aimed at exploring how ideologies are articulated by BBC discourse practices; how rhetorical ramifications are deployed in the BBC's representation of Pakistan. Based on the theoretical framework of Van Dijk's socio-cognitive approach (2006) and Van Dijk’s Ideological Square (1998) and which is the most suitable for analysing media discourse, the data was evaluated qualitatively with a particular emphasis on rhetorical implicature. The approach used in current studies is critical discourse analysis. The study centered on reflection Pakistan's socio-political events in the BBC from the viewpoint of the global problem of the postSeptember Global War on Terrorism (GWOT). The research is designed to exploring whether and how the BBC used rhetorical implications to represent Pakistan's worldview in the world.

Key words: ideology, rhetorical implicature, Critical Discourse Analysis