This study is focused on customer connection towards online market and supermarket/Hyper market. This paper is based on different aspects of online marketing as well as the super market/Hyper market. Nowadays, online marketing and Supermarket or hypermarket is growing drastically. These markets are affecting businesses of the small or traditional market. Customers are influenced by online or super /hyper market. This paper is related to demographic factors like age, education and income and other aspects such as price, quality and convenience which affect the shopping perception of customers, whether to go through online marketing or super or hypermarket or online market. Through literature review, we have to find out different techniques of research with the help of various types of variables which are not considered earlier. Singh Aparna(2017), Convenience, after sale service and time savings theses are variables which we can consider for further study.
The studies reviewed are organized in chronological order so that it permits us to trace the historical progress of the methodology used, the improvement in data exposure and estimation procedure and the contribution of each piece of research to the standard of knowledge. Singh Aparna(2017)
Key words: customer gratification, online market, super/hyper market.