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Research Article

EEO. 2021; 20(1): 6275-6285

Involvement Of Entrepreneurial Approaches With Market-Oriented Strategies: Case Study

Juli Jeyapriya M, Dr. Vipul Jain.


Adapting to the dynamic and evolving market state and spreading this intellect to all business sections in order to ensure speedy reply to the marketplace has become extremely significant to gain a modest advantage through a market-oriented method including customer, market, and competitor intelligence to the corporate. As such, the study's goal is to demonstrate the significance of entrepreneurial actions such as market-based planning methods. In addition, the study aims to examine how Logo, a software business that engages in a variety of entrepreneurial actions, develops these habits. This paper is a case study-based exploratory investigation. Interviews were conducted and documents were inspected. It is hoped that the findings of this study would help to instill a sense of entrepreneurialism among enterprises. The study's findings will serve as a guide for firms looking to implement new management practices in this area.

Key words: Market orientation, entrepreneurial practices, entrepreneurial market driven approaches

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