Abstract

Purpose: The pro-social behavior of SME’s owners is one of the phenomena that is most often recognized as the reason why SMEs are kept in running business. This article supposes to elaborate SME resilience and to examinethe impact of pro-social behavior on business resilience. Does the owner's prosocial behavior have more impact rather than the implementation of Covid-19 protocol to build business resilience?
Research Methodology: This article is based on a quantitative and cross-sectional study which involved 506 owners and/or managers of SME in Sumatera and Jawa. The data collected through online questionnaires were processed using the PLS-SEM (structural partial least square equation modelling) approach.
Results: The results explain that in dealing with Covid-19, SME needs a pro-social behavior approach in leading business. Pro-social behavior impact directly and indirectly on SME resilience. Pro-social behavior also influences the implementation of Covid-19 protocol in daily business activity.
Limitations: Sampling method should be improved for being more probabilistic. Further research is recommended to elaborate other factors such as business flexibility, financial management, and other factors.
Contribution: this study contributes to the organizational behavior study, especial leadership in SME.

Key words: pro-social behavior, business resilience, small medium enterprise