This article focuses on the examination of prejudice against Islam and Muslim community immigrants in the Western world. The literature contained explains the anti-Muslim bigotry at the state level by multiple factors. Additionally, this article conducts a historical, descriptive, and critical analysis of Islamophobic origin, frames, enabling factors, dissemination strategies, along with its impact on the Muslim community residing in the western world. Furthermore, reasons behind the Islamophobic culture has also been mentioned and explained. Moreover, this study vastly explains the impact of pandemic- COVID 19 on spreading of Islam and Muslim hatred among the west people. Emphases have also been laid upon the strategies which should be adopted to counter attack the concept of Muslims as Others in the western world. The innovative role played by the Muslim leaders and Islamic world is also discussed which can contribute to fight the prejudiced mindset about Islam and its followers. Specifically, findings have suggested that in the perspective of historical importance of Islamophobia, the main cause behind it is that western world is unaware of the basic teachings and purpose of Islam. They have very limited or maybe no knowledge about the Muslims. This factor is contributing majorly in raising the hatred among west and Muslim. Due to this, Muslims are facing disastrous conditions there in the west, regarding their living standards, employment, education, or even their social interactions are highly compromised. Muslims have been labeled there as Inferior, and Terrorists based just upon their physical attire i.e., men with beards and women with hijab. All these biased concepts can be eradicated if the Muslim world unites and take bold steps to spread the real message of Islam as a religion of peace, harmony, justice, and equality. Several platforms can be utilized for this purpose including social media, refining literature and educating people, through speeches at universal platforms as UN assembly.
Key words: Islamophobia, Pandemic, Muslim world, West, Innovative role.
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