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Research Article

JCR. 2020; 7(17): 3602-3609


Acharya Supriya Pavithran, Dr. C. Nagadeepa, Dr. Baby Niviya Feston.

The word CSR and CER has become potential strategy used to attract the best talent in this era. Thisresearch is conducted to understand the impact of CER (Corporate Environment Responsibility) activity are having to increase the corporate attractive in Bangalore labour market. Further, focuses on the preferences offered by the job seekers towards working in an organization promoting Corporate Environmental Responsibility. The prime focuses of such organizations are contributing an amount of resources for the general well-being of humanity in the process of profit making. In the words of William Ford Jr. “I believe the distinction between a good company and a great one is this: A good company delivers excellent products and services, a great one delivers excellent products and services and strives to make the world a better place”. The study will concentrate on the performance of the organization in inviting their probable future employees with the advent of Environmental Preservation and Protection. The research will undertake a sample survey based on questionnaire on such job seekers. The research attempts to unravel the benefit from the heightened awareness of climate change, inequality, and diminishing energy resources, large and small businesses alike have been under pressure to contribute to the greater good

Key words: Corporate Environmental Responsibility, Organisation, Jobseekers, Sustainable

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