The research aims to reveal the extent to which parents of children are aware of the dangers of their children toys from the age groups (9:1 years). To verify their awareness of the dangers of toys and to assess their attitudes towards them, the "case study" method was used, and a survey was built on the dangers of toys for that age group available in the Saudi market. The research attempted to cover most of the common toys available in the Saudi market. A random sample of (422) individuals who deal with children participated in the research.
The results concluded that the sample responses to the dangers of toy were not expressive of the real risks, and most of the sample members do not examine the alerts attached to the toy , due to the absence of an approach or plan, in addition to the ambiguity of those alerts and their writing in a foreign language that is difficult to read, and they are often covered with a price tag. the toy. The results of the qualitative analysis revealed the sample's perceptions of forms of danger with toys. Interpretations varied about the sources of danger, and the interpretation of the alerts attached to them. The research recommends that the concerned bodies examine toys in accordance with agreed international standards, increase consumers’ awareness of the role of the Gulf Cooperation Council Standardization Organization (GSO), activate a website for it that communicates directly with the consumer, similar to CPSC, and design national notices directed to the Arab consumer, in the Arabic language, thus It controls these products and protects children from danger to their lives.
Key words: toys risks, safety standards, Arab consumer, safety alerts .
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