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Pharmaceutical Market in Economic Terms: Individual Analytical Moments

*Tatiana Alexandrovna Lipina, Maria Alekseevna Telegina, Alexander Vladimirovich Grigoriev, Alsu Vinirovna Kuramshina, Egor Vyacheslavovich Ulitin, Elena M Kiseleva.


The economic aspects of the pharmaceutical market are an important area of research that allows us to determine the
level of sales of certain drugs, the dynamics of their sales, and ultimately, the demand for a particular group of drugs on
the market. In the light of a sufficiently urgent problem - the spread of seasonal colds and viral diseases, as well as the
still fairly high incidence of coronavirus infection both in Russia and around the world, we conducted an ABC- analysis
of antiviral drugs in one of the pharmaceutical networks of the city of Belgorod (Russia). The purpose of this analysis is
to determine the need to introduce into the range of pharmacies or exclude from it a particular group of antiviral drugs
in order to form the range of antiviral drugs most in demand by consumers and, as a result, to increase the efficiency of
the pharmacy network.

Key words: ABC-analysis,Antiviral drugs,Cost,Pharmaceutical market,Revenue,Sales volume

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