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Research Article

EEO. 2021; 20(1): 3813-3829

Impact Of Organizational Culture On Subjective Financial Performance: A Study Of Banking Sector In Pakistan

Lal Muhammad, Dr. Rabia Ishrat, Mian Muhammad Waseem Iqbal, Jawad Rahim Afridi.


The main purpose of this study is to find out the relationship between organizational culture types i.e., involvement, consistency, adaptability and mission with subjective financial performance measures. Most of the researchers used objective financial performance and subjective performance measures used very limited. Data has been collected from 309 bank employees from 25 banks through adapted questionnaire. There are 60 items of organizational culture and 10 items of subjective financial measures. The result shows that involvement, adaptability, consistency and mission culture have significant positive relationship with subjective financial measures. The research also validated the results of subjective financial performance measures can be used in place of objective financial measures.

Key words: Organizational Culture, Objective Financial Performance, Subjective Financial Performance.

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