Objective: To investigate the relationship between, self-esteem and face book addictions among university students and to explore big five personality traits (extroversion, agreeableness, neuroticism, and openness to experience, conscientiousness) as predictor of face book addiction.
Methodology: This correlational study was conducted in University of Punjab, Pakistan from September 2019 to January 2020. It included 200 university students of both gender with age range 18-25 years randomly selected. Facebook Addiction Scale, Mini International Personality Item Pool, and Rosenberg self-esteem scale were used.
Results: Out of 200 participants, male score for face book addiction was 11.3768±5.21621 and female score 10.0992±4.93785. Face book addiction was related in positive direction and face book addiction had positive effect with .021 for extraversion personality traits.
Conclusion: There was a positive correlation between Facebook addictions and self-esteem. Personality trait (extraversion) was positive predictor of face book addiction among university students.
Key words: Facebook addiction, self-esteem, extroversion, conscientiousness, openness to experience, neuroticism.
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