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Research Article

JCR. 2020; 7(18): 325-329


INVESTMENT HABITS AND PREFERENCES OF INVESTOR TOWARDS STOCK MARKET: AN EMPIRICAL STUDY IN DAKSHINA KANNADA, KARNATAKA

Dharmananda M, Dr. Anjali Ganesh.

Abstract
Stock investment is one of the most popular avenues of generating wealth in the modern world. People might have
heard several things about stock market investors ranging from some horrific losses to inspiring ‘rags-to-riches’ stories.
The beauty of this investment avenue is that it treats every investor differently based on his/her approach to
investments. If investors understand the logic of stock market investment, that is the paramount of investor success. The
current study tries to explore the factors influencing the investor’s perception while investing in Stock Market Avenue
and also tries to understand the habits and fondness of investing in stock market.

Key words: Investment, Stock, Preferences, Habits.



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