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Review Article

JCR. 2019; 6(6): 103-114


CONSUMER MEGATRENDS: RESHAPING THE INDIAN MARKETPLACE

SURYANSHI GUPTA, AAKARSH VERMA, UTKARSH JAIN, ANAND NARASIMHA, NAMRATA NANDA.

Abstract
Purpose: The primary concern of this research paper was to understand how the perception of the people is changing towards the seven megatrends as discussed in the paper.
Design/ Methodology/ Approach: The paper provides a conceptual overview of consumer megatrends that are reshaping the Indian marketplace.
Findings: Due to these megatrends there is a change in attitude and behaviour of the consumers which has a global impact. In the present situation, the vast majority of the people have progressed toward becoming health concisions for looking and eating better they are shifting to online entertainment.
Practical Implications: This conceptual paper is helpful in providing new insights to the consumers about the changing lifestyles, megatrends, technology, entertainment and culture. It also gives insights to the consumers about the luxury market and its impact on the lifestyle of the perspective consumers.
Originality/ Value: This is an original paper that presents how the perception of individuals is changing and how they are changing their lifestyle.

Key words: Consumer Megatrends, Connectivity, Lifestyle, Entertainment, Culture



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