The Baby-friendly hospital initiative (BFHI),
is intended to give every baby. Best start in life by
ensuring that, in environment such as hospital birthing
units, breastfeeding is promoted as the norm and not
supplemented by infant formula. The baby-friendly
hospital initiative policies is a global United Nations
Integrated Child Education Fund (UNICEF)/World
Health Organization (WHO) sponsored effort to
promote breastfeeding.
The Baby Friendly Hospital Initiative, based
upon the Ten Steps to Successful Breastfeeding, is
an effective evidence-based model of prenatal care
that protects, promotes, and supports breastfeeding.
It seems that now-a-days, women are more concern
in bringing more income to the family and they do not
have the time for their babies to even breastfeed.
Hence, researcher felt need of finding out the
effectiveness of baby-friendly hospital initiative
polices in this commercial era
Key words: breast feeding ,lactation
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