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Equijost. 2018; 5(1): 23-34


PATTERN AND DETERMINANTS OF CONSUMERS DEMAND FOR CANNED FOOD IN ILORIN METROPOLIS OF KWARA STATE, NIGERIA

Babatunde, R.O.; Amolegbe, K.B.; Akingbohungbe, I.T..

Abstract
The research work focused on the demand for canned food in Ilorin metropolis of Kwara state. Random sample selection of 120 respondents was made in four supermarkets in Ilorin namely Shoprite Supermarkets, Matrite Supermarket, B-system Supermarket and Gomola Supermarket. The data gathered were analysed with the use of The Almost Ideal Demand System (AIDS) Model. Estimates of AIDS revealed that the budget shares of different classes of canned food for the sampled households had a significant relationship with the household size, marital status, household’s head education and the price of the various classes of canned food. The estimated own-price elasticity coefficients were negative, indicating that as the price of each food group increases, the relative share of household expenditure decreases accordingly. The Cross-price elasticity coefficients for some food groups were negative indicating they are “complementary’’ while others have positive coefficients suggesting that they are “substitutes’’. Based on these findings, the recommendation, therefore, is to reduce the cost of canned food by the producers to encourage consumers to buy more of canned food, while advertisement and publicity are also improved.

Key words: Demand, food, canned, consumer, Nigeria


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