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Review Article

EJMS. 2017; 22(2): 99-123

Lean Manufacturing Implementation for Multinational Companies with Production Subsidiary in Brazil: Development of a Roadmap

Lara Göhner, Luiz Carlos Brasil de Brito Mello, Renata Albergaria de Mello Bandeira.

Multinational companies with a production subsidiary in Brazil are in general recognized as high-level productive companies. However, their productivity potential is mostly not fully achieved. Lean Manufacturing (LM) has been proved as a valuable aid to achieve competitiveness in the long run. Regarding the rising importance of successfully implementing LM at multinationals in Brazil and an apparent lack of discussion regarding LM in Brazil this paper aims to propose a comprehensive implementation roadmap, which enables a multinational on a basis of a systematic approach, to achieve an advanced sustainable LM system in a practical manner. The insights of literature and case studies are combined to develop the roadmap. The roadmap permits that both companies, those, which have not started yet their journey towards LM, as well as those that have taken already the first steps can use the roadmap. However, the roadmap was built on a broad empirical basis. It should be noticed that it is impossible to consider all factors influencing the LMI at multinationals operating in Brazil in a real world setting. As a result, the roadmap should not be regarded as a ready implementation plan, which has to be strictly followed. Instead, it should be seen as a guideline, which helps a multinational to develop its own, detailed and fitted plan for successfully implementing LM and establishing a learning organization.

Key words: Multinationals, Lean Manufacturing, Implementation, Brazil, Roadmap, Stage Gate, Case study

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