Home|Journals|Articles by Year

Directory for Medical Articles

Research Article

EEO. 2021; 20(1): 5144-5154

E-Business Model For Rural Market

R Suresh, Dr.B.Rajasekaran, M.Jaya Prakash, Keerthana J.


India's rural market is undergoing a continual shift, and this emerging sector is seeing increased growth and obstacles. MNCs and domestic businesses are both trying with new approaches and methods to appeal to the most difficult rural market. Due to the expansion of ICT infrastructure in India's rural sector, e-business may have a bright future. Rural India's consumer dynamics are shifting, and marketers must adapt their plans and approaches to meet the needs of rural consumers. The obstacles and prospects in rural retailing are discussed in this study, as well as a novel paradigm for rural distribution.

Key words: MNCs, E-Business, consumer dynamics, rural marketing, ICT

Full-text options

Share this Article

Online Article Submission
• ejmanager.com

Review(er)s Central
About BiblioMed
License Information
Terms & Conditions
Privacy Policy
Contact Us

The articles in Bibliomed are open access articles licensed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (https://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, provided the work is properly cited.